Blog
Notes on running a home-service business that doesn't lose leads.
Practical writing for contractors on missed calls, lead sources and knowing which marketing pays for itself. The questions contractors ask before they pay for call tracking or an answering service, answered plainly.
Comparison
Who's behind FonsHive, and how it compares to the other ways to fix your phones
Who built FonsHive, what it does, and an honest comparison with a call tracker, an agency, an answering service and guessing.
Attribution
Which ad paid for itself? How to track lead source all the way to the invoice
Calls aren't jobs. What lead source should mean, how to record it so it sticks, and when call tracking pays for itself.
Operations
How many calls is your shop missing? Count them before you pay anyone to fix it
Count your own missed calls in about 20 minutes, turn the count into dollars, and pick the fix that fits your shop.